If you own an HVAC business, you must have seen a blue checkmark (previously a green checkmark), featured at the top of some ads, appearing after "near me" searches. These ads are Google Local Service Ads, and this badge is the Google Guaranteed badge. It instantly builds trust with customers and increases conversion chances.
But how can you claim this badge? What documents do you require? How will the verification process work? In this blog, we will answer these and related questions.
What Google Guaranteed Means For Your Business
The verification badge is a vote of confidence for your business. It means.
- The company actually exists, and the details mentioned are accurate
- The contractor is licensed, certified, and knowledgeable for HVAC work
- The business is insured, and the proof of general liability is available
- A third party has verified the business, category, owner, and employees
The Process for Getting Google Guaranteed Badge
The exact requirements may vary by location and business category. Here are the general checkpoints.
1. Create Your LSA Profile
Start by checking eligibility and selecting your business category in the Google Local Service Ads account. Next, complete your LSA profile. Fill every section with accurate information. Must mention the following details.
- Full company name
- Complete services offered
- The areas you serve
- Your business hours
- Contact information
Make sure the information in your Google Business Profile and Local Service Ads is identical so both search engines and real customers see you as a reliable business.
2. Submit Required Documents
Creating a Local Service Ads account is a bit more complex than creating a social media account. You have to complete Google’s verification by submitting business documents. The documents usually include.
- Business license
- Proof of insurance
- Govt-issued ID
- Business registration
The best strategy is to keep these documents ready in advance. It keeps the process running smoothly and prevents operational workflow delays.
3. Complete Third-Party Screening
HVAC businesses need a background check before they can actually start advertising with the blue checkmark. A third party conducts this background check and evaluates your business, crew, services, equipment, and staff training to confirm whether your business actually follows industry standards. This process can take several days and involves third-party screening. Once the background check is complete and the testing partner provides satisfactory remarks, your account will be approved, and you can advertise with the blue checkmark.
4. Launch Your First Ad Campaign
Once the Google Guaranteed badge is active, your ads will now feature the blue checkmark. But keep in mind that once verified, your Google Local Service Ads account is not verified forever. Google demands small verification steps at various times. If you fail to comply with policies, or multiple complaints accumulate against your business, Google can discontinue this verification badge.
5. Rank and Win the Click
The first few days are the most important after you launch your first ad campaign. Google notices how customers interact with your ads and how fast you reply. Try to reply to every lead within the first 5 minutes, comply with Google policies, and maintain a positive customer experience. These factors enhance your LSAs' rankings and help you win more and better clicks.
Conclusion
The Google Guaranteed badge in local service ads shows your business is reliable. Acquiring this trust badge is easy, but it needs a careful approach. Start by completing your profile. Choose an accurate category, services, and business information. Next, submit essential business documents and complete third-party site verification. Once the third party gives satisfactory remarks, your business is approved and ready for advertising.
If you want a professional agency to manage account creation, verification, and advertising on your behalf, feel free to contact Tensai Muse.